link building, link building services

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Link Building 101

Link building is the process of creating inbound links to a webpage.

Link building increases your natural search rankings. Link building is best utilized when it is coupled with on-page Search Engine Optimization (SEO), a great website, and great content.

SEO link building is generally used synonymously with link building. This is because most link building campaigns are run for the sole purpose of SEO. SEO can be broken down into two main parts: factors from your actual website (AKA on-page SEO) and what other web pages link back to your web page (AKA link building).

The links on an actual web page are called outbound links (OBL). Other webpages on the internet that link to that page are called inbound links, or more commonly, backlinks. This is also why link building is often referred to as backlink building.

Yes. In fact, we believe that on-page SEO and link building are vital components to the success of most businesses today. Even for brick and mortar needs such as a local hair salon, more and more consumers are jumping on search engines for discovery and research. Here are some compelling industry facts:

1. There are over 1.8 billion internet users in the world.
2. Over 59% of Internet users use search engines daily.
3. Nearly 90% of these searchers click on the first 5 results of their search query.

Yes. On the web, if you build it, they might not come. Most websites get their visitors from search engines. That is because most people go to a search engine first to find pretty much everything. Google, Bing (which now also powers Yahoo!), Ask.com, and other major search engines base their rankings off backlinks. In the computer science field, this is also referred to as nodes. Most search algorithms, whether on the web or intranet, are based off nodes. Once all the proper on-page SEO is implemented, link building is what differentiates you and the number one position.